Social Media Manager - Blackburn

Position Overview:

This is a fantastic opportunity for a pet loving Social Media Manager to join an exciting FMCG business!

The Social Media Manager will be responsible for planning and executing social campaigns across paid and social channels.

We are looking for someone who can demonstrate their creativity, attention to detail, analytical and organisation skills. They should be used to dealing with multiple brands, multiple social channels and enjoy a varied role and like working at pace.

Location:

Blackburn, Hybrid

Company Overview:

Pets Choice is a leading pet food manufacturer whose industry knowledge spans over 135 years. Based in Blackburn, Lancashire, the Pets Choice portfolio of brands offers a variety of products for pets and wild animals under its brands; Webbox, TastyBone, Meatiful, Spike’s World, Goodwyns, Davies, Oceanic and Vitakraft. Each brand offers a unique insight into animals from dogs to ducks and produces high-quality products that cater to a wide variety of consumer needs. As a trusted partner, Pets Choice provide private label goods including extruded food, wet food and retorted trays, and baked fresh meat treats. The business also offers additional services such as packaging design, fulfilment and logistics. With a broad range of capabilities and distribution channels worldwide, Pets Choice are proud to be a major supplier to the UK grocery, independents and pet speciality sectors.

Role:

• Lead and establish the overall strategic direction of the social media strategy
• Lead and create each brands social media communication plans, collaborating with the brand and shopper teams to ensure integrated campaigns are maximised.
• Setting, management and tracking of the social media and influencer budgets, demonstrating improved ROI.
• Overall implementation of all social media activity, ensuring on time activation.
• Paid social media for assigned brands/channels.
• Overseeing the organic social media for assigned brands/channels.
• Development and consistent execution of the brand tone of voice in social media.
• Lead the planning and creative development for social media campaigns/strategies to increase engagement, brand awareness and sales.
• Management of influencers on social media to enrich the channel’s social conversations and grow reach.
• Devise fresh and innovative ideas to increase followers and fans to build an engaged community.
• Deliver best in class assets and work closely with digital and design teams to ensure optimised assets are produced for the social accounts.
• Craft compelling and SEO-friendly written content, including blog posts, articles, social media posts, and website copy, in line with the brand guidelines and tone of voice.
• Work closely with internal teams and our agencies
• Use social listening/measurement/insight and reporting tools

Key attributes and skills:

• Social Media or Digital Marketing Qualification.
• Experience working across paid and social channels, preferably with experience gained from a FMCG business. Paid social experience is required.
• Experience in planning and delivering Facebook, Instagram, Twitter, YouTube, Pinterest, TikTok campaigns.
• Experience in the delivery of influencer campaigns and community management.
• Strategic thinker and organisation skills, who has experience of acting with pace and can confidently manage multiple projects, channels and brands.
• Excellent communicator who can quickly build rapport and influence others to build strong relationships.
• Copywriting skills with a creative flair and a proven ability to adapt and flex style and approach for the brand and channel.
• Analytic and reporting skills.
• Experience of the full Microsoft Office suite and social media platforms, Agorapulse and Upfluence preferred.
• Experience using Google Analytics and experience using CMS platforms to update web content and product information.
• Must be fluent in English.