Shopper Activation Manager - Home Based/Blackburn

Position Overview:

The Shopper Activation Manager will be responsible for developing and executing shopper marketing strategies and activations that drive shopper engagement and sales growth. This role requires a deep understanding of consumer behaviour, market trends, and retail environments. The ideal candidate will have a proven track record in shopper marketing, excellent project management skills, and the ability to collaborate effectively with cross-functional teams.

Location:

Home Based with 1-2 days on site in Blackburn

Company Overview:

Pets Choice is a leading pet food manufacturer whose industry knowledge spans over 135 years. Based in Blackburn, Lancashire, the Pets Choice portfolio of brands offers a variety of products for pets and wild animals under its brands; Webbox, TastyBone, Meatiful, Spike’s World, Goodwyns, Davies, Oceanic and Vitakraft. Each brand offers a unique insight into animals from dogs to ducks and produces high-quality products that cater to a wide variety of consumer needs. As a trusted partner, Pets Choice provide private label goods including extruded food, wet food and retorted trays, and baked fresh meat treats. The business also offers additional services such as packaging design, fulfilment and logistics. With a broad range of capabilities and distribution channels worldwide, Pets Choice are proud to be a major supplier to the UK grocery, independents and pet speciality sectors.

Role:

• Develop and implement shopper activation strategies to enhance brand presence and drive sales.
• Analyse shopper insights, market data, and trends to inform strategic planning and decision-making.
• Identify key shopper touchpoints and create engaging activation programs that resonate with target audiences.
• Lead the development and execution of shopper marketing campaigns, including in-store promotions and activations.
• Collaborate with internal teams such as Marketing, Category, Sales and Innovation, as well as external partners to ensure seamless execution of campaigns.
• Manage the creation of promotional materials, point-of-sale displays, and other shopper marketing assets.
• Build and maintain strong relationships with key retail partners to secure prime placement and support for shopper activation initiatives.
• Negotiate and manage retail marketing agreements and ensure alignment with overall business objectives.
• Work closely with retailers to understand their needs and tailor activation programmes accordingly.
• Monitor and evaluate the effectiveness of shopper activation programmes.
• Generate regular reports and presentations to communicate campaign results, insights, and recommendations to stakeholders.
• Continuously optimise activation strategies based on performance data and feedback.
• Develop and manage the shopper marketing budget.
• Track expenditures and ensure campaigns are delivered within budget constraints.

Key attributes and skills:

• Experience of working in a similar Shopper Activation role within the FMCG industry.
• Strong understanding of shopper behaviour, retail environments and market trends.
• Proven ability to develop and execute successful shopper marketing campaigns.
• Strong analytical skills and ability to derive actionable insights from data.
• Excellent communication skills and the ability to build and maintain relationships with internal and external stakeholders.
• Ability to handle multiple projects simultaneously.
• Sound IT skills, proficiency in Microsoft Office Suite and other online tools.