Brand Manager - Blackburn

Position Overview:

Are you looking for an opportunity to work on Fun Brands and a category with lots of opportunity for growth and development?

At Pets Choice, we are looking for a Brand Manager to join our marketing team. This is a great role that gives the post holder the opportunity to work on our growth areas of the business!

Location:

Blackburn, Hybrid

Company Overview:

Pets Choice is a leading pet food manufacturer whose industry knowledge spans over 135 years. Based in Blackburn, Lancashire, the Pets Choice portfolio of brands offers a variety of products for pets and wild animals under its brands; Webbox, TastyBone, Meatiful, Spike’s World, Goodwyns, Davies, Oceanic and Vitakraft. Each brand offers a unique insight into animals from dogs to ducks and produces high-quality products that cater to a wide variety of consumer needs. As a trusted partner, Pets Choice provide private label goods including extruded food, wet food and retorted trays, and baked fresh meat treats. The business also offers additional services such as packaging design, fulfilment and logistics. With a broad range of capabilities and distribution channels worldwide, Pets Choice are proud to be a major supplier to the UK grocery, independents and pet speciality sectors.

Role:

• Manage key product portfolios for Pets Choice and contribute to NPD/EPD pipeline ensuring excellence in execution.
• Work alongside the Senior Brand Manager owning performance, identifying opportunities, and ultimately driving business growth for the brands.
• Develop brand content and campaign plans, implement and drive all marketing, advertising and promotional activities.
• Develop shopper marketing and category management initiatives to deliver the shopper brand experience at the point of purchase within the retail environment.
• Maintain brand integrity across all company marketing initiatives and communications of products.
• Continuously monitor marketing trends and keep a close eye on competitive products and activity in the marketplace - supported by the Category & Insights team.
• Drive New Product Development initiatives from concept through to launch, in the process unifying and motivating cross-functional teams against common goals.
• Responsible for packaging development.
• Manage annual brand marketing budget.

Key attributes and skills:

• Experience of Brand Management working within a FMCG business
• Shopper marketing and category management knowledge.
• Positive, solution focused and result oriented.
• Strong time management.
• Able to communicate and influence at all levels.